What is Digital Marketing?

  Tip 3: Focus on the user experience (UX) According to Google, users show that they prefer sites with a great page experience. It makes sense because who wants to spend hours struggling online right? Prioritizing user experience (UX)  will mean visitors are likely to stay engaged on your company website rather than visit your competitors. To help businesses measure the user experience of their website,  Google rolled out a new set of metrics called “Core Web Vitals”  that help measure website speed, responsiveness, and visual stability. Tip 4: Create Content to Answer Your Users Questions The best and most engaging content  always answers your users' questions. If a user feels that they aren't finding the answers to their questions, they'll leave.  You want this content to either inform or add value to the users' experience and ultimately help solve their problems. Tip 5: Take advantage of Paid Ads (If you haven't already) Traditionally, businesses have used rad